Russ Cash, NBC-HIS

Bio

Years in Hearing Care: Since 1987

Credentials: NBC-HIS

Primary Areas of Expertise:

• Technology demonstrations
• Patient education
• Successful closing consultations
• Clinic coaching (upon request)

Sales Style: Russ’s approach is rooted in empathy: “Empathy must come first.” He blends consultative, educational, and performance-driven techniques, ensuring patients feel understood and supported. His philosophy: “Done properly, the technology will sell itself, especially if a spouse or familiar voice is present.”

Partnership with Clinics: Russ becomes an extension of the clinic team, keeping interactions light and fun while promoting the office and staff. He offers full cooperation, assists in all areas when asked, and enjoys mentoring new specialists. Clinic teams can expect an approachable, knowledgeable partner who is always open to questions and tasks.

Fun Fact: In over 40 years of fitting hearing instruments, Russ says he has never experienced this level of satisfaction and enjoyment—it’s what keeps him motivated!